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Available but Unusable Data - 2 : Semantic Gaps

Venkata Pingali

SEPT. 15, 2016

At Scribble Data we are thinking deeply about why decision makers are not able to get to the data when they need even when relevant data is available in their own databases. The reason this question matters is because we find that decision makers routinely make high risk decisions involving products, marketing, and operations with very limited and ambiguous data, and the absolute cost of an incorrect decision, or the opportunity cost of a delayed decision is significant. In my previous article, I elaborated on why available data is unusable. There are systems and organizational issues, and hard technical problems. The focus of this article is the core technical problem of semantic gaps - the gap in the meanings of the question and the data.